Local Search Engine Optimization (local SEO), refers to local search engine marketing and is considered to be a great way to market a local business online.

Simply put, a business that uses local SEO can promote and market their products and services online to local customers by using a search query that is location specific.

When a potential customer searches for a dentist, dry cleaner, doctor, lawyer or restaurant, the search engines will determine a user’s location based on their IP address (desktop) and geolocation (mobile) to determine what results to show the user.

Local SEO uses the same methodology as an SEO on a search engine with reference to the relevance and authenticity of your content, except with local SEO the search engine will rely on additional optimization to rank your site based on geographical location.

When optimizing for a local search, in addition to the usual elements for an SEO, you’ll need to focus on things like local city names, maps and addresses.

What is the Difference Between Local SEO and SEO?

Both traditional and local SEO focus on improving your overall ranking on search engines, but there is one key difference. Local SEO uses additional searching criteria measures to help users connect with businesses or brands in their area.

Local SEO allows you to capture your target audience from a local search territory, while traditional SEO focuses on improving your site ranking on a global scale.

Why is Local SEO Important?

Local SEO is one of the most important aspects of a marketing strategy. It is important for businesses or brands that are looking to attract and convert more local traffic. There are several benefits to using local SEO in your optimization strategy. Primarily, the use of local SEO will help to generate more leads and traffic. Potential customers and even non-locals who are searching for a product or service you offer will have the opportunity to discover your business or brand.
It gives you greater local visibility which means more foot traffic and ultimately will convert into more sales. By using local SEO, you can provide your customers with information about your business or brand that they are looking for, before they even connect with you. it is important to think through these details and list them online in your local SEO optimization.


At Brand Majors, our strategy when it comes to using local SEO to optimize your marketing strategy is centered around making your promotional campaigns as effect and wide-reaching as possible. Our experts will help you take the necessary steps towards establishing your online presence, increasing your customers and sales. Be sure to find out more about our local SEO marketing services today.


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