EVERYTHING YOU NEED TO KNOW ABOUT SEO
WHAT IS LOCAL SEO?
Local Search Engine Optimization (local SEO), refers to local search engine marketing and is considered to be a great way to market a local business online.
Simply put, a business that uses local SEO can promote and market their products and services online to local customers by using a search query that is location specific.
When a potential customer searches for a dentist, dry cleaner, doctor, lawyer or restaurant, the search engines will determine a user’s location based on their IP address (desktop) and geolocation (mobile) to determine what results to show the user.
Local SEO uses the same methodology as an SEO on a search engine with reference to the relevance and authenticity of your content, except with local SEO the search engine will rely on additional optimization to rank your site based on geographical location.
When optimizing for a local search, in addition to the usual elements for an SEO, you’ll need to focus on things like local city names, maps and addresses.
What is the Difference Between Local SEO and SEO?
Both traditional and local SEO focus on improving your overall ranking on search engines, but there is one key difference. Local SEO uses additional searching criteria measures to help users connect with businesses or brands in their area.
Local SEO allows you to capture your target audience from a local search territory, while traditional SEO focuses on improving your site ranking on a global scale.
Why is Local SEO Important?
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