Pay-per-click (PPC) is an internet advertising mechanism. In practice, PPC is used to drive traffic (potential customers) to websites, where an advertiser (the business or brand) pays a publisher (a search engine like Google) when the ad is clicked on and redirected to the advertiser’s site.

When it comes to PPC, the most common operating model is the bid-based model. This basically means that the advertiser needs to bid on keyword phrases relevant to their target market and pay when their ads are clicked.

In order to get the most of a PPC digital marketing strategy, it is important to have a team of dedicated and knowledgeable experts running the advertising campaign. That’s where we come in.

How is PPC Applied?

PPC is applied in a variety of different ways and depending on your business or brand and choosing the right model is important. Creating a campaign based on keywords is at the center of PPC. An advertiser will create a PPC ad based on what they think the users search queries will contain as “keywords.” Optimizing a PPC campaign can be a long, frustrating and a complicated task if you aren’t accustomed to it. Of the multitude of different ways PPC can be applied, we outlined three important optimization tactics we use to get your campaign on the right track.

1. Keyword and Ad Relevance

Selecting the right keywords and language of your advertisements to directly compliment your target audience is critical.

2. Landing Page

Where do your ads direct traffic? This is especially important. If you are trying to build your brand or drive traffic to your website, you need to make sure that the PPC ad is directed to the relevant page.

3. Budget

Your budget is important when choosing keywords. Words that are more sought after, especially by competitors will be more expensive. If your competitor has a higher budget than you, they will likely be able to outbid you on the keywords you want.

PPC is a good way to supplement your online efforts. It will drive customers directly to your website and help build brand awareness. Additionally, by always appearing at the top of search pages, it can help you beat out competitors!

Why is PPC Important?

PPC is not necessarily the right tool for every business. This is why it is important to work with a digital marketing strategist, like our experts, to determine the right marketing plan. When used correctly, PPC is an important component of a digital marketing strategy for all types of campaign goals including:

1. Increasing sales
2. Generate new leads
3. Promote, create and maintain brand loyalty and awareness.

Since PPC is targeted advertising, it is important that your ads show up when users are searching for topics relevant to your business or brand. By working with our expert advertisers, we will ensure that happens.


At Brand Majors, our strategy is focused on using PPC to reach your target audience. With the help of our PPC experts, we will help you attract clients on a global scale through your digital marketing efforts. Be sure to find out more about our PPC marketing services today.


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