PPC PAY PER CLICK ADVERTISING
A DIGITAL MARKETING AND SOCIAL MEDIA MANAGEMENT AGENCY
WHAT IS PPC?
Pay-per-click (PPC) is an internet advertising mechanism. In practice, PPC is used to drive traffic (potential customers) to websites, where an advertiser (the business or brand) pays a publisher (a search engine like Google) when the ad is clicked on and redirected to the advertiser’s site.
When it comes to PPC, the most common operating model is the bid-based model. This basically means that the advertiser needs to bid on keyword phrases relevant to their target market and pay when their ads are clicked.
In order to get the most of a PPC digital marketing strategy, it is important to have a team of dedicated and knowledgeable experts running the advertising campaign. That’s where we come in.
How is PPC Applied?
1. Keyword and Ad Relevance
2. Landing Page
PPC is a good way to supplement your online efforts. It will drive customers directly to your website and help build brand awareness. Additionally, by always appearing at the top of search pages, it can help you beat out competitors!
Why is PPC Important?
PPC is not necessarily the right tool for every business. This is why it is important to work with a digital marketing strategist, like our experts, to determine the right marketing plan. When used correctly, PPC is an important component of a digital marketing strategy for all types of campaign goals including:
1. Increasing sales
2. Generate new leads
3. Promote, create and maintain brand loyalty and awareness.
Since PPC is targeted advertising, it is important that your ads show up when users are searching for topics relevant to your business or brand. By working with our expert advertisers, we will ensure that happens.
Reach out today for a free Consultation