SEO

Search Engine Optimization (SEO), refers to a specific type of digital marketing strategy that focuses on growing a websites quantity of user traffic, without compromising the quality of the content. When referring to the quality of the content, this means that the content is factual, original and different from other competitors’ sites. No plagiarism! Interesting, SEO is accomplished without the use of paid advertisements or page placements. This means that a website will have increasing visibility on a web search engine like Google, through what is referred to as natural or organic results. They will be ranked on the above-mentioned features by the search engines themselves!

SEO is determined by multiple factors like the relevance of the content, the keywords, well labeled images, the use of relevant links and references and even unique page titles.

With every search requested by the user, the search engine will compile a list of the most relevant data available on the web in order to deliver the most accurate search result. Therefore, the more relevant and detailed your content, the more likely you are to rank higher on the search engine page.

SEO can be used to target a number of different searches including image search, video search, news search and industry specific search.

When used in a digital marketing strategy, SEO takes into account how these search engines function, what people search for, what keywords are typed into search engines and what search engines does the target audience of your business or brand prefer.