Social media management is the mechanism of creating, scheduling, publishing, responding to comments and analyzing content posted across a business’s social media platforms.

Social media management is administered by the hiring a social media manager. This allows for a business or brand with limited time to make their online presence a priority. By hiring a social media manager, you are in essence hiring an expert in the field who will handle all of your social media activity and help you achieve long term marketing goals.

Today, having an updated and responsive social media presence is an integral component of any business or brand with an online presence. It enables you to engage and interact with your audience across the various social media platforms that your business possesses in a timely and professional manner.

That is why having a social media manager to help develop and maintain your social media strategy and online presence is crucial to the success of your brand or business.

What Determines a Good Social Media Strategy?

Every business or brand will have a different social media strategy depending on their audience, resources and funding availability. That being said, no matter how big or small your business there are fundamentally 8 elements that go into making a successful social media strategy.

  1. Social Media Audits
    In essence this is the regular checking, planning and implementation of your social media plan. Monitoring your efforts is a crucial part of a good social media strategy.
  2. Clear Goals
    The company culture, brand and target audience should to be reflected in clear and outlined goals for social media content and strategy. Setting clear and obtaining goals with a social media expert will help you get more out of your social media efforts.
  3. Understand Your Audience
    It is important that as a business you can relate and understand your audience, so that you can better marketing your efforts towards their needs and wants.
  4. Use the Right Platforms
    Depending on the target audience, you need to select the right platform to reach them. This is critical in a social media strategy because not everyone uses the same platforms.
  5. Posting Schedule and Prepared Content
    Preparing content in advance, keeping your pages up to date and on a schedule gives you more of a chance of developing a following and having more people view your efforts.
  6. Social Tools
    There are a multitude of different tools available out there to help your social media efforts. Choosing the right tools is an important component of a social media strategy.
  7. Analytics
    Monitoring your progress and reach through analytics will tell you where and what you do well, and areas that need improvement.
  8. Time to Dedicate
    Time is the most important component of a good social media strategy. Managing a business or brand, responsiveness to your clients and creating/posting content is very time consuming. Time for social media is usually the one we don’t pay enough attention towards and that is why choosing the right expert to help you in this regard is essential.

Why is Social Media Management Important?

Social media management is extremely important. It is vital to the success of a digital marketing strategy and often to the brand itself. Here are the top reasons why working with one of our experts for social media management is so important for your business or brand.

Save time

Our experts will schedule posts in advance, so you don’t need to remember to do the posts.


By having more of a presence and posting multiple times across a range of platforms, you will reach more people and develop brand loyalty.

Understanding your audience

We provide our clients with in depth analytics to explain who is following you, where they come from and what their needs/wants are.

Customer support

Being online on social media platforms makes it easier for your customers to contact you with questions or concerns and by working with our experts we will set you up to be responsive.

Brand reputation

We monitor the comments and feedback closely so that we can respond quickly so that we can mitigate any situation.


At Brand Majors, our strategy is focused on you. we will manage your multiple accounts, analyze engagement and schedule your posts in advance. We will monitor comments and go over the analytics with you so that you can better understand your clients’ needs and wants from your brand or business. We will take care of social media channels, so you can focus on other aspects of your business. Be sure to find out more about our social media management services today.


Reach out today for a free Consultation