Traffic. When we’re talking about a backup on the highway during rush hour, it’s our least favorite thing. However, when referring to website traffic, it’s a whole other ball game!
Increasing your website and/or digital traffic is an important and essential component of establishing a successful business or brand in the digital sphere.
According to our experts at Brand Majors, here are four clear-cut ways of increasing your digital traffic.
1. Create profiles on all major social media platforms
Social media has been a game changer for businesses and brands. from Facebook, Instagram, Pinterest, Twitter and LinkedIn, each platform provides a different function and enables you to reach a different target audience. Additionally, it allows your customers to contact you in real time, giving them a greater feeling of participation and transparency with your brand. This is great for building long lasting relationships with your clients and to allow new clients easier access and visibility of what you offer.
Each social media platform is different, and it is important that your messages, images, GIFS, posts, tweets, etc. are in line with your business model and branding. Sometimes, this can be difficult to accomplish and that’s why we recommend working with one of our social media experts to make sure you get the most out of your digital marketing strategy and truly increasing your traffic.
2. Start a link building campaign
What is a link building campaign? Well essentially, it is a process of increasing links to your website with an objective. In this case our objective would be to increase traffic to our site, so we would focus on creating links that do just that.
There are numerous components that go into a link building campaign, and you need to clearly identify which ones will be crucial to the success of your efforts. Once again, working with our experts helps to simplify and assure that your resources are going to the right places.
Our experts will work with you to decide based on your branding and digital marketing strategy exactly what type of link building strategy your business requires in order to increase your website traffic.
3. Social media paid advertising
Paid advertising. These words can sometimes deter people when they don’t fully understand the analytics behind them. It’s okay because most of us don’t!
To break it down, paid ads on social media are essentially a way of displaying an advertisement or sponsored marketing message on various social media platforms that target a specific audience with a specific goal in mind.
There are different types of social media advertising, pay-per-click, influencer marketing, and display ads just to name a few, so, depending on your digital marketing strategy, finding the right type of paid social media ads and targeting the right audience will define how well you increase your traffic and achieve your goals.
4. Invest in quality graphic design
The importance of good graphics. So many people overlook this component because they simply do not have the eye for it. The difference between a well-designed website and a poor one when it comes to attracting traffic is that the better designed more esthetic site will foster a greater sense of security and integrity in the quality of your brand or business over your competitors.
The importance of making a good first impression on your potential clients is something that will be visually communicated to them the moment they enter your site.
Investing in quality graphic design, isn’t just the quality of your images, but the clarity of your messages and the facility at which a client can navigate your site.
In short, quality design = more traffic.
To conclude, each of the four ways we outlined, when implemented correctly will help your business or brand increase website traffic. We understand that due to your limited time and resources, you might not be able to commit to each of these factors. However, that’s where we come in! Get in touch with one of our experts at Brand Majors today and let us come up with a plan to increase your website traffic that will put your resources and time to good use and yield the results you want for your business.